How reputable brands influences audience?

By caqadigitaladmin

- February 8, 2022

As a human being we are attracted to the brands which are mainly used by admirable people or is being praised by vast number of audience/customers/users. While their budget can be quite extensive, but as a business owner getting inspiration helps.

Here are some interesting studies of few brands:

• Apple | Shot on iPhone
  • Without any doubt Apple is fast and effective when it comes to social media marketing. They are leading industry through their campaigns.
  • With their social media strategy of using #ShotOnIphone, millions of users started sharing photos captured by iPhone showcasing capabilities of iPhone camera using their hashtag.
  • This campaign received lot of attention from Celebrities as well, which boosted the campaign and Apple started giving attention back to the users by sharing content made by users.
  • This campaign has gained lot more attention on Instagram compared to other social media platforms.

• Starbucks | #WhatsYourName
  • Starbuck has been very vocal about supporting transgender and gender-diverse youth on multiple social media platforms and through traditional advertising.
  • It has helped gain more attention from international communities which helped them expand target audience.

• Tesla & Elon Musk
  • Tesla is leading the electric car manufacturer industry by record breaking discoveries in making of electric cars. The CEO of Tesla, Elon Musk deleted his Instagram account few years back but seems very active on Twitter. We can say that he is an influencer and celebrity.
  • Tesla’s marketing is very different. Instead of following multiple traditional and digital marketing strategies, they rely very heavily on Elon Musk’s popularity.
  • Elon Musk has dedicated fan following and his community is very active that they do not require any other marketing techniques to push the products.

• GoPro | Power to the people
  • GoPro has been using number of Hash Tags to push their products through various campaigns all at once, such as contest, challenges.
  • They are influencing people to be active and showcase their breathtaking activities using their products.
  • Their main marketing platform is YouTube, their videos are consist of content made from users only.