What type of content goes viral on social media?

By caqadigitaladmin

- February 8, 2022

There is no one specific answer when it comes to social media, But the common one is the one you posted. Literally, anything can go viral on social media. But there are some tips and techniques to keep in check to increase the odds of getting a lot more attention. Business can benefit from optimizing the algorithm.

Facebook

Facebook is a platform to build community. Every business can benefit from building community. To build an active community here are some steps to follow:

• Brand Awareness: It is important to run a campaign to raise awareness regarding brands and services. This will bring active community members, which will help keep the community active in long run.
• Trending Posts: Everyone likes to follow the trend and having a favorite brand following the trend gives them more reason to connect with the post which increases the post’s reach and increases the chances of going viral.
• Behind the scene: It is important to bring transparency in the community regarding the business and services. Posting about business celebrations or something that people would be curious to see and can give them chance to connect with the people working in the business.
• Special Offers: It is important to give special value for being active in the community. So, hosting events exclusively on a platform gives them more reason to engage with the content.
• Highlighting fans: Giving attention to Very Active members encourages them to connect more with business and shows that business cares about their consumers. It encourages others to do the same.
• Comment Seeking Posts: Post asking simple questions, feedback or even a poll will help boost the engagement. It will also help make people engage more with the content.
• Fun Posts: After all, everyone on social media expects to be entertained. Any business needs to post something that can be funny.
• Funnel to other channels: Facebook can be used as a funnel to build community on other platforms. As this is the only platform that does not punish for using links in posts.

To sum up, the Facebook- Building community is as important as handling business processes. By giving value to others, the business can generate more leads and makes loyal customers/clients.

Instagram

With a lot of changes in the algorithm, it has become a very odd platform. It has become hard to maintain a community and gain organic leads. So, what can be done in order to leverage Instagram?

• Use Facebook as a funnel to build an audience.
• Use Instagram to build a reputation as an active organization.
• Use entertaining posts to increase engagement.
• Users love it when they are being highlighted, use a strategy to show off users. (Repost fan-made content)
• People on Instagram are more active, therefore keep the sale posts to a minimum.
• Share reviews of your users.
• Engage with users in the comment section.
• Ask questions/take feedback.

Twitter

Twitter is used to create brand awareness and as a direct communication channel with your customer. Users on this platform have different expectations from brands. Instead of usual visual and entertaining memes, users prefer smart humor and expect information in real-time with as fewer words as possible. Here are some steps to look at:

• Use a specific Hashtag to make posts easier to track.
• Create your unique tags to keep all related tweets together.
• Engage with current trend and try out different ideas on this platform first.
• Research your niche and competitors.
• GIFs are widely used throughout this platform. Use it smartly to gain attention.
• When information cannot be provided in a single tweet, use a thread to make it easier to read.
• This platform is great to gain traffic on blogs.
• At least tweet 10 times a day, average accounts should tweet 20-30 times a day.
• Always engage with global issues and live news.
• Leverage poll to increase reach.

LinkedIn

LinkedIn is a professional platform and the norms of posts should be respected. Using humor/meme never works on LinkedIn. It is best to constantly add value to the users by posting informational paragraphs. Users expect long paragraphs and detailed information on any topic.

• Share insights of the industry
• Offer motivation
• Invite users to share their opinions/feedback
• Answer common question
• Use top 10 series to gain attention
• Spotlight usage of products
• Explain common misconception
• Share relevant data from the industry
• Share news highlight
• Share quick tips

To sum up LinkedIn, it is a very respected platform and the slightest mistake can backfire on the brand. So use it professionally and only experiment with the trend when you gain confidence.

YouTube

YouTube platform cannot be utilized by every industry, but it does have benefits and can help generate leads for your business. Here are some suggestions to go through:

• Make videos about tips and tricks
• The top 10 series is very popular on this platform.
• Create theme-based content.
• Research competitions and learn from them.
• Use YouTube to promote your social media.

TikTok

TikTok marketing has proven to be very underrated for Retail brands. Many niches can experiment on this platform but it is great when it comes to selling products. Here are our takeaways from our analysis of this platform:

• Use videos to give quick tips.
• Create content series to increase hype which will lead to more followers.
• Create content based on comments.
• Content should be entertaining.
• Collaboration helps you get started on this platform.
• Tutorials are very popular.
• Q&A is always in trend.

To complete this blog, always remember that your brand will always benefit from every platform, but you must understand your audience and choose a platform that is mostly preferred by your audience. Build a community and always remind them of your presence. Regardless of your chosen platform, every user loves to be recognized